Please visit this great link. Most of you can skip down to "The Brand Cult". They touch on a lot of great aspects of bow selection. There are a lot of folks switching bows or picking their first one ever right now. With the heat we've been having, it's not so fun to shoot & sweat. But most people are practicing so when it comes down to it, it's like second nature. That, and they want to out-do their pals at the 3D shoots!